Every website’s motto is to drive traffic, and most of the visitors are diverted due to search engines. Therefore, one of the best ways to engage your target audience is by using HTML tags for SEO.
Are you utilizing HTML tags in your SEO process?
These tags are little snippets of coding and are far more valuable to your success than you think.
What are HTML Tags in SEO?
You can immensely improve search engine visibility by adding SEO tags in HTML. The tags are small snippets of HTML coding that guide the search engines regarding how to read the content correctly.
In simple words, tags are a means of defining and differentiating data. The graphic outputs are a lot more fascinating for the visitors; beneath these fancy websites, the internet is made up of basic markup that provides headlines as significant, paragraphs as small, and a lot more for every type of formatting.
How Does it work?
When a search engine’s crawler reviews your content, it takes a look at the website’s HTML tags. This information helps Google evaluate your content and how to categorize it. Moreover, social media uses these content tags to show your blogs.
Ultimately, it’s HTML tags for SEO that will affect how your website performs on the internet. In this blog, we will delve into knowing the importance of HTML tags for SEO.
With that said, let’s know about the most relevant tags and why they are essential.
One of the most important tags of SEO is the title tag. This is the caption/label of your content, which is how searches see your page as the first thing. This tag holds a crucial role in SEO as it sets the tone of the content and what the readers can expect in the content.
Following are the SEO practices that you can follow in the title tag:
- Incorporate keywords early on in the title.
- Avoid stuffing keywords in the title.
- Each page should have unique title tags.
- Keep your tags between 55-60 characters
- Add your brand name.
These above guidelines will improve your SEO performance and drive organic traffic on your website.
Importance of Title Tags for SEO
The most crucial SEO contribution of title tags is the impact they have on click-throughs on SERPs. The better practices you incorporate for your title tags, the CTR would rise accordingly.
Use keywords appropriately in your title tags to fetch good results. According to studies, even the most cursory optimization efforts make for a big difference when it comes to appearing in results for your desired keywords.
Header tags are used to break the content and make it easier to read, establishing visual hierarchies. H1, H2 till H6 is the order in which these tags are placed, which isn’t seen on the SERPs, but it’s essential when you are evaluating page rank.
Title tag has only one title, while header tags can be multiple according to the length of your content. Earlier only one header (H1) was recommended to be used. However, that is not the case anymore with HTML5. HTML5 allows you to use several H1s per page, thanks to the addition of article tags. You can now separate a single page into multiple ‘articles’—each including a unique header tag—which tells search engines those sections can be treated as separate.
Importance of Header Tags for SEO
Header tags are beneficial both for usability and SEO. It should be used to organize content that makes sense to a reader. If your visitors can understand your content from the headings, your search engine will also be able to do so.
Also, structuring your content with relevant headers will lower your bounce rate as it enlightens a better user experience. This doesn’t have a direct impact on SEO, but it has a brownie point.
Blog Post Tags
Blog post tags aren’t directly a part of HTML; it’s organizing blog posts within your Content Management System (CMS). While each CMS handles the output of tags and categories differently, it’s always a good idea to thoroughly organize your content.
Importance of Blog Post Tags for SEO
Blog post tags add a form of internal linking to your website. They allow you to establish a site-wide hierarchy, improve navigation, and guide search engines to know what your site is about.
Ultimately, be cautious not to misuse your categories and tags, or else you may end up in creating an unclear user experience.
Meta Description Tags
The description with search result snippets is called meta description tags. If the meta tag is present, then there is a good opportunity that your meta description will make it onto the SERPs.
Importance of Meta description Tags for SEO
Meta description drives traffic on your site and gives an idea of the content. Though there are no strict meta description rules as if you fail to write one, then Google writes for you. Google can keep only 150-160 characters as your meta description. Thus, ensure that the essential aspects are mentioned in the early phase to maximize searcher’s interest. The more relevant your meta description is, the more likely a user will visit your page.
Image Alt Text
The critical goal of image alt text is to help users understand the image when it cannot be viewed, say, by a visitor who is vision impaired. In this example, along with the times when, say, there is a problem and the image won’t load, the alt text can be used to describe what is there in the image, instead of viewing it.
Importance of Meta description Tags for SEO
Alt Text has a significant role from an SEO perspective as without the ALT tag; search engines don’t know what the image is about. And this could reduce exposure during image searches. Be precise but descriptive, and avoid keyword stuffing.
Alt Text comes into play when search engines fail to determine what images are trying to convey. You can use the tool Website Auditor to crawl your website and gather a list of missing alt text images.
The robots tag is a useful element if you want to prevent certain articles from being indexed. These will stop crawlers from sites like Google from accessing the content.
Importance of Robot Tags for SEO
As some articles might not be that sufficient for rankings, so Google will prevent such articles from being indexed. You have to be careful with using these HTML tags for SEO, as you would not want to hurt the pages’ rankings accidentally.
A page can develop duplicate addresses. Canonical tags help in identifying the specific domain and would specifically tell Google which one to rank.
Importance of Canonical Tags for SEO
Canonical Tags are quite useful in rankings wherein they essentially tell sites what domains are most substantial for them. It prevents duplication of pages, and instead of having rankings spread across different variations of your domain name, you are telling Google which one to rank.
This is among the most important HTML tags for SEO.
DRIVE TRAFFIC WITH HTML SEO TAGS
With search engines getting smarter, it is assumed that the need for HTML optimization is reducing as most things can be done algorithmically. However, you would not want Google to interpret your content. Hence, utilizing HTML for SEO improved the performance, and inculcating these guidelines mentioned in the blog will drive traffic and improve your brand image.
Tags are an Essential Part of SEO; Don’t ignore them!
Hemal Bhatt works as a Digital Marketing Specialist at e-Intelligence. e-Intelligence provides digital marketing and web development services. They are equipped with the right innovative strategy, technical knowledge and a professional team to help achieve business goals.