Technology is encroaching upon every aspect of our life. We now live in a digitally dependent world. From the moment we wake up to the moment we go back to sleep, we are surrounded by technology. Everything we used to do and the way we used to do has changed. Even the way we do business has evolved. Previously marketing revolved around reaching consumers via newspapers, TV, and hoardings; now, the internet is the real deal. As more and more of the world is shifting online, businesses are making it a prime focus of their attention. Merely having an online presence, won’t cut it in this day and time. You must ensure that your business is there and is being seen by your desired audience. And no business can do so without Search Engine Optimization (SEO). According to Im Forza, ‘93 percent of online experiences begin at search engines.’ Yet, the online experience is limited to the first five search results.’ As per the Zero Limit Web, ‘67.7 percent of clicks are done on the first five organic results of a page.’ If you need business, you need to be there at the top.
Here is how SEO can take your Business to Great Heights
A Boost in Traffic
SEO aims to improve the search engine ranking of the website. It does so by optimizing the website content to include high ranking keywords. It also fine-tunes the existing content by adding meta descriptions and title tags. Images are also optimized to improve the rankings. When your website’s SERP is high, it will automatically increase its visibility. If people find your website on the first page of search results, there is a high chance that they will click on it. Regardless of what type of business you have, SEO provides this benefit for all. The best SEO tactic is to create content that brings you traffic. Upon doing it, you can expect people to share your content or talk about your products online. It further boosts your revenue.
Ruling Social Media
SEO doesn’t just pertain to websites. Instead, it also includes improving the ranking of social media profiles. Social media networks can be optimized to improve the reach of your content. Since a significant chunk of the people is present on the various social media platforms, optimizing your social media presence can ensure maximum awareness and reach of your business. Not to mention that in multiple instances, Facebook is used as a search engine to begin product searches. It is imperative to include popular hashtags along with relevant keywords in your campaign to optimize your social media for maximum outreach. By improving the organic ranking of your social media profiles and running campaigns to increase your follower count, you can leverage your social media presence to redirect traffic to your website.
The biggest brands – be it Nike or Adidas – feature a strong social media presence whereby they share relevant content with their followers. You will also notice that successful brands carry out an integrated campaign where their social media accounts allow for online shopping rather than mere redirection to the website. This, too, helps their business in reaching new heights of success. Brands who’re trying to make it big can also use social media to their advantage. For example, the market for leather products is very competitive. However, Leather Skin Shop is making a name for itself through its nifty use of social media. On their Facebook page, you not only find their products, but also, comparisons between various jackets, wardrobe ideas, and also the guide in measuring your size. All these features count when making a perfect social media experience for the users.
SEO is an Inexpensive Tool
Another way through which SEO helps take any business to new heights of success is by demanding a significantly less chunk of the marketing budget. Compared to conventional marketing strategies, SEO tends to be quite inexpensive. This makes SEO an excellent marketing tool for small businesses. It also means that you can redirect your funds to other departments, including product development and research.
If you learn the art of SEO, you can easily do it yourself. Whether it be keyword research, generating backlinks, or conducting a site audit, learning SEO is not that difficult. Yet, for better chances of success, it is often advised that the task be handled by a professional. Even if you hire an SEO company to help you with your strategy, the financial cost of the service will be considerably lower compared to the cost of marketing in print or electronic media.
Evaluation and Adaptability are Possible
One of the best things about SEO is that you can quickly and effectively gauge its effectiveness. You can use ranking, traffic, and conversion data to analyze and evaluate whether your SEO strategy is working or not. In case it didn’t, you can take quick and proactive measures to improve the results. This flexibility and adaptability are not available in other marketing avenues. For instance, once you launch an ad, you have to bear a massive cost before you realize that the ad is not even as effective as you hoped. However, in the case of SEO, results can be seen very early. Hence, by making timely changes, you can help your brand in succeeding.
SEO helps in taking a business to new heights of success by boosting website traffic, improving social media presence, ensuring cost-effectiveness, and by being highly adaptable to algorithm changes. While SEO is an excellent tool, you must see it as one aspect of digital marketing. Don’t solely rely on it to reap results. Make it a fundamental part of your marketing campaign, but integrate it with paid marketing as well. By creating an integrated campaign for your business, you are much more likely to succeed. Remember, you are not the only business that is aiming for a share of the business. Everyone is out to compete! To emerge as the winner, be smart with your marketing strategies.
About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. Writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her on twitter: @ashrosa2.