Google requires no introduction as it is the most incredible platform where you can search, connect, and promote yourself, your business, your services, products, and more. The term Google graph is the newest addition to the kitty of developments. The aim is to enhance the user experience and make the searching part more exact and accurate for the users. Making your business visible to numerous people does not make sense, mainly when it includes those who do not need that particular service. So this new segment makes your services to be seen by the right people.
When it comes to SEO, it can be defined as the way to keep yourself updated with the constant changes that use to occur on a daily basis. World wide web is another term linked to Google, and if you want to take full advantage of the same, you need to make sure that your own information needs to be seen properly. In the world of SEO, the knowledge graph has made a significant impact by fine-tuning the general use of keywords. It also offers more enhanced search options to the audience. Being a separate business entity, you can grab unlimited benefits of the same by making a few changes as it needs.
Before going further, it is essential to learn the exact meaning of the Google knowledge graph. This will help you understand the whole concept in a better way.
What is Google Knowledge Graph (GKG)?
In simple and easy words, a knowledge graph is a box that you see at the top of the right-hand side of the organic search results. Being launched in the year 2012, it supports a vast database with a depository of Knowledge, comprising more than 550 million objects and 18 billion facts. Basically, the whole concept is based on a semantic-search technique, and the aim is to make the search appear more informative and relevant. The suggested entries are generally from Wikipedia, Google Maps, and more.
With the introduction of the Knowledge graph, the end-user is satisfied with the more refined results based on the search query. This concept leads to more authenticity in terms of final outcomes from different sources, leading to a superior end-user experience. To define this concept more precisely, let’s take an example. Before this, whenever a user searches for Sony Pictures, the overall results will be given, showing a mix and match of several things altogether. Compared to that, today, you will get relatable results without any existence of unauthentic outcomes.
On another end, Google’s Knowledge Graph has issues with the online advertising agencies. Without a doubt, it obviously helps users get exact details of the searched keyword in a limited time but it is also true that it supports some of the odd details too. If we undertake all the details, a Knowledge graph publishes all the appropriate information required but most users fetch data from the graph itself. As a result, there can be witnessed a reduction in traffic.
Another subject linked to this topic is how this whole procedure proceeds. Let’s answer this in detail.
How Does Knowledge Graph Work?
The very first query is how the content is selected from loads of data. Well, the majority of the time, the results are shown on the basis of the location. Another factor is the behavior of the user. This is why it is often seen that the result varies from person to person. It is a trending topic, and most of you are aware of the terms linked to the same, but here we are giving you a small glimpse of the methods being used by Google to select and use the content. Every business entity wants itself to be shown on the top of the searches, and there are specific criteria that you need to follow so that your website shows up in the Google ranking.
Now the question is how to do that! Here we are discussing some points that can make a huge difference in your website ranking, and as a result, you will get more traffic to your website.
To increase the chances of your website to be shown more, you need to optimize your Google+ page. This automatically enhances your chances of getting more visitors at a constant rate.
Localized Content & Advertising
It is obvious that whenever you search for a specific place like a hotel or a restaurant, the most obvious results capturing Google are the ones near to your location. For instance, if you are searching for the best restaurants from your office building, then you will be shown the nearest restaurants in your area as the utmost result. Now the question is – how to bring your restaurant to the top of this local list. For that, you need to consider two basic things – work on localized content and Google Map Listing.
Role of Keywords
Without a doubt, the long-tailed keywords prove to be more beneficial to any business entity. This is the reason why SEO Experts focus on longer entities. On the other hand, single or short-tailed keywords are also essential as they play their own role. Try to optimize your content with single as well as long term keywords for optimum benefits.
Why Schema Markup?
Believing the recent statistics, content supporting schema markup shows more than 36 percent in the knowledge graph. Using it more and more, wherever necessary, is an optimum idea for better results. Your content can gain better recognition by the knowledge graph, and it becomes easier for the search engines to understand that particular website.
Enhancement in Overall Traffic Visits
Just by optimizing the content, you can increase the number of people visiting your website per day. For that, you need to understand the basic differences between the Knowledge Graph Optimization and the usual optimization. You need to form a smart strategy to give all the details to the viewer and convince them to visit your website again. The possible ways and techniques related to this are still under experimentation, but yes, the basic idea is to gain more clicks on your website link.
Understanding the Relationship Between Google Knowledge Graph And SEO
Google has become a global household name. Initially, it was used as a search engine, but now its popularity has crossed all bars. This type of development is unseen and unimaginable. With the existence of constant changes and alterations in the same, there can be seen modifications in every other mode, and SEO is one of them too. SEO or Search engine optimization tends to make its space with the constant changes that Google implements. It seems tough, but the biggest changes and challenges have the best impact on the SEO company.
The knowledge graph can also be counted as a recent change in the Google implementation process. This new feature is available to the user, which will directly enhance their overall searching experience, leading to saving of time and effort. Many experts claim that this feature is one of the most important additions in Google in the last decade, just after the ‘Universal Search’ that was introduced in the year 2007.
Considering the facts, it was assumed that this change in the common algorithm may or may not affect the world of SEO, but with closer inspection, it was found that the existence of knowledge graphs leave a strong impression on the world of SEO. Believing the facts mentioned on HubSpot, it was found that around 80 percent of web traffic initiates through the search queries. It is also assumed that there can be seen improvement in the google algorithm regarding search queries with time.
Depending on the user inputs, Google will make modifications in its structure. To understand this in a better way, you will see the boldness in your keywords in the meta descriptions whenever you will do the searches these days. The best part is Google keeps on updating its features according to the necessities of the users whether it’s about the searched queries or the Knowledge Graph. Now the question arises – how does Google do so?
Well, there are different ways linked to this concept, and here we are discussing them.
- A total modification in the information graph might be done at least once in the recently performed searches.
- Using the natural dialect inquiry, the changes can be made in the Knowledge Graph. This will help in utilizing the disambiguation questions in relation to the entity reference.
- To incorporate data updating missing information components, the Knowledge Graph might need to add properties related to the entity reference.
Effects of Knowledge Graph on SEO
Estimating the pros and cons of Knowledge Graph on SEO, it can be said that it is a mixture of both. That means it consists of both benefits and drawbacks on the websites and search engine optimization (SEO). Yes, you read it right. It is witnessed many times that the website loses traffic in general search queries due to the existence of Knowledge Graph as users don’t need an extra click to search out the specified data. This loss adversely impacts the overall advertising revenue. On the other hand, it is also true that the opportunity to be listed by Google with a text or image link is a positive side of having the Knowledge Graph.
Furthermore, you can also use the mark-up language to get noticed in Google searches during the Knowledge Graph. For this purpose, you need to use the correct and up to date information only. But yes, there is no exact guarantee that the respective website will be shown on the graph. It is the decision of Google’s algorithmic program. The irony is Google itself has not given any update or further information regarding the same.
Undoubtedly, you can easily enhance the traffic by using SEO friendly content on your website. Focusing majorly on user preferences, these suites are fully accessible. But it is also true that many web designers fail to understand the importance of the same. On the other hand, the Knowledge Graph contains complete information and data. Google uses the same to connect different things together. Upon counting and estimation, you will find that the KG has both positive and negative impacts on SEO. It is in your hand how you will use it for your own benefit.