The pandemic has forced the businesses to come down to knees and bear losses that weren’t meant to exist in the first place. The outbreak has rendered many traditional marketing techniques obsolete, forcing organizations to embrace new methods to fight their survival. Some businesses have marked their excellence in the digital marketing field, while some are still struggling to establish a digital presence. No matter what, businesses have no choice but to walk with digital marketing trends to stay afloat.
The pandemic has brought with itself some norms like social distancing, lockdown, and quarantines which have some serious repercussions for small scale businesses and start-ups. In such a time, investing a lot in business marketing is not just a wrong move, but it would not give results as expected.
The operation through online marketing strategies helps organizations survive even with little disruptions to the business. Going digital is not just having a website, it is a lot more than that. Digital marketing also talks about social media marketing, content marketing and online campaigns.
Getting Started with Digital Marketing Trends
The only way to fight the disease, for now, is to hunker down at home. To entertain themselves, most people seek assistance from the internet. Internet browsing has become quite a popular mode of entertainment, and usage stats from various studies affirm these. Making the best of the opportunity is something that organizations need to do at the time.
Facebook Is Not Just to Connect but to Sell Too
The platform is no more just the kingpin of the social media world. Although it is losing a little ground with the younger generation, the elderly do enjoy its user friendly and comprehensive navigation and functionalities.
If you run a business that is centered around the professionals and elderly then this is the best way to tell your target audience. Aren’t sure if this would work? Well, here’s a simple example. IT consulting service providers are centered around customers from various business domains and fields and thus have some age that came with experience. They prefer searching for assistance over Facebook, but when talking about Academic Services, they need to market themselves over more funky mediums like Instagram.
Chatbots Are the New Salesperson
One thing that any business that is run digitally needs to take care of is, responding to the queries of potential customers. Chatbots are the real concierges these days, who would interact with your customers, pick up responses for their queries, and help them make a smart decision. AI-based chatbots have created much space for the queries and the responses are adequate more than ever before. With no real contact and moving out of the locked doors, life has become quite simple for the buyers and sellers too.
Videos Are Not an Option Anymore
This year marks the beginning of a new decade and of new trends. Not a lot of businesses have relied on video marketing in the past, but with everyone being locked indoors and their devices being the only support to fight the monotony and boredom, video marketing has seen a rise. With official business channels and videos talking about the services and products, the trend seems to have become a strong tool to reach the right audience and earn some great profit. Live streaming has become a great tool to impress the elderly and the young equally.
You can take assistance from new-age social media influencers or some celebs who would connect with you over a live video that would draw a huge audience to your page and further to your business.
Emails Are Personal Conversations
Email marketing has walked a great path over the years. From being generic simple messages to being conversations. It is now much automated and personalized. If you can trigger your email marketing to something interesting and worth, then try to follow these up with price or demo videos that would encourage an action.
Instead of simply sharing the Ebooks and PDFs try and explore various mediums and messages that you think might motivate the receiver to perform some action. Creating some leads using the technique may turn out to be really effective. Use simple words and keep your message precise and clear.
Voice Interaction to Up Scale Your Sales Game
All credits shared with Alexa, Siri, and Google Home here.
With these voice recognition bots being a part of most households searching for specific services or products has become much easier. One setback here is when you search for the queries via text, you are displayed a list of solutions, but when searched verbally the window becomes smaller. With most services being defined in a tone and language that would reflect business even in vice search have seen an evident transformation in how the world sees the biggest in the market.
Content Strategy or Winner’s Choice
No matter to which trends you stick to, the major part is still to be played by content, Ig your content is unlike the old school formal language there are chances you find a corner in the same folder. With an interactive and engaging tone being a part of your content, you are expectedly ahead of many businesses in the same area. With accurate detailed content being a part of all your marketing campaigns your customers can connect with the business, products, and services better.
Wrapping This All!
The year 2020 will go down in history as the year the world changed. Many businesses will also remember it as the year when traditional marketing channels ceased being effective. If your business is among those that still rely on the old marketing tools, now is the time to start planning your digital marketing strategy and prepare yourself for doing business in the new, virus-conscious environment.
Author’s Bio: Scarlett is a technical content writer and is associated with A3logics for over a couple of years. The organization is one of the top-ranked IT consulting firms around the world. She is often found discussing the latest developments with the technical team. When not working on any of her writing projects, she is either reading any of the Agatha Christie mysteries or busy gardening. Catch her here.