Website optimization is more important than ever. As each year passes, the market becomes a bit more crowded and a lot more competitive. Without SEO (Search Engine Optimization), you cannot optimize your website and without an optimized website, you don’t really stand a chance of succeeding in such a competitive environment. With that in mind, here are a few essential website optimization strategies for 2020.
As its name suggests, market analysis is about finding out as much as you can about both your target audience and your competitors. You need viable information to properly optimize your website. Otherwise, you’re at risk of making a crucial mistake, which results in your website ranking low with the search engines.
Keywords are still essential for both SEO and website optimization. Therefore, conducting keyword research is a vital strategy. You must match your content with user intent and keywords are the means to do so. That said, find relevant short and long-tail keywords that you’ll rank for and make the best of it.
Website functionality is also a factor in optimization. If your website isn’t working well, all your other efforts are pretty much in vain. Therefore, focus on technical SEO, which includes page loading time, overall website speed, navigation, security, user-friendliness, mobile-friendliness, and so on.
Social proof doesn’t need to come from expert endorsements and user reviews on third-party websites alone. You can incorporate it into your own website with the help of a social proof tool that creates custom notifications about your business. Namely, these notifications can pop up while a customer is browsing your website, and provide information about what other customers are looking at right now or what kind of items they’ve just put in their shopping cart.
If a consumer knows that other customers like your items enough to buy them, they’ll be more inclined to make purchases themselves. It can also create a very useful sense of urgency — if a customer notices that someone else just bought an item they’ve been eyeing, this could push them to put it in their shopping cart so it wouldn’t run out of stock.
On-page or on-site SEO is one of the most important optimization strategies. It encompasses optimizing the website and page elements, such as meta descriptions, title tags, URLs, redirects, errors, internal links, outbound links, user-friendly content, keyword targeted content, headings and many more.
In other words, you must optimize your pages so that search engine crawlers can properly index everything and match it with user intent on search results.
Backlinks are one of the most important ranking factors in SEO. What’s more, they’re one of the most important off-page activities as well. The more high-quality links you have, the more authority your website and your business, in general, will favor.
That’s why this optimization strategy must be well-designed. You can always use a reliable link building guide to strengthen your backlink profile and ascertain authority and credibility in your niche. What’s more, if you have plenty of quality backlinks, you’ll also favor good rankings with the search engines.
According to Google, content shares the first place with top-quality backlinks as the most important ranking factor today. That’s why content creation and content marketing are the most important optimization strategies these days.
The fact of the matter is that you must create highly relevant, educational, informative and entertaining content. In addition, your content must be of top quality. You can then use it on your website, blog, social media, guest posts and other channels to drive favorable results.
Believe it or not, customer experience is one of the major ranking factors. Optimizing your website with the purpose of improving customer experience is, therefore, essential. You must make an effort to meet, if not even exceed, your customers’ expectations, needs and demands.
This includes ensuring your website speed and functionality is up to the task, making sure that your brand visibility is strong and your content user-oriented, helpful and usable. Furthermore, you must ensure a seamless browsing experience for customers and visitors on your website pages. Search engines such as Google will take in every customer experience factor into account when ranking your website.
A responsive design
As of late, mobile-first indexing has become an important ranking factor. The main reason is that mobile traffic has surpassed that of the desktop and search engines are now focused on mobile-first experience. If you want to optimize your website well, you’ll have to focus on mobile indexing as your strategy. The most important factor is having a responsive design for your website.
That means that your website will adapt to any screen size whether it’s desktop, smartphone or tablet. Aside from that, you have to ensure a seamless experience for mobile users. You can do so by optimizing images, getting rid of pop-up ads, creating short-form content, design readable meta titles and so on.
There are plenty of website optimization strategies for you to choose from. Depending on your goals, you can use any number of strategies to drive the desired results. Just make sure you do so in a way that has both your company’s and your consumers’ best interest in mind.