The deadly Corona Pandemic has forced people to stay inside their homes across the world and negatively impact the global economy. The majority of countries have issued a lockdown and put a ban on travel and other social activities.
In such a situation, businesses only have one option for survival that is to take their business online. Yes, you can not sit ideal and wait for the situation to get normal; all you can find alternate solutions that help you boost sales during this challenging time.
Certainly, there is an acute need for basic products and services such as milk, grocery, food to run daily life smoothly, and on-demand services are here that allows you to access different services with all the safety measures. Businesses are going online because this is the best way to get new customers and increase sales.
You won’t believe it, but food and grocery delivery services alone have experienced a 39% hike in terms of orders and revenue. If you are still running a traditional business and lack an online presence, this is the right time to take steps forward.
Why 2021 is The Best Time To Take Your Business Online?
Today, an online presence is not a luxury for a business; it’s a necessity. Especially in the year 2020, due to pandemic, businesses only have digital mediums for the establishment of strong connections with their customers. So what are the reasons that encourage business owners to take their business online in 2020? Here we go.
In the above image, you can say how eCommerce is booming among various sectors and changed shopping behavior. In a post-pandemic world, more people will be shopping online to prevent virus spread. (source)
According to the study by the National Retail Federation,
- 8 in 10 consumers have changed their shopping habits
- Online delivery and service business will keep growing
- More than 50% of consumers will order products online that once they would normally buy offline
- 6 in 10 customers admit that they don’t prefer offline purchases due to virus spread.
Thus, the above statements clearly show that business owners must take a business online.
Go Online For Success
Due to technology and digitalization, people have shifted their focus towards online ordering. Hence, for businesses, it is inevitable to create a strong online presence. Irrespective of business size and type, it must have exposure on the web as many consumers search on Google before they make any purchase decision.
If people don’t find you on search engines, they will not be aware of your business, which will hurt your business reputation. Thus, based on your business model, you should have website and app solutions that allow users to access your products and services easily.
Many small and retail business owners will have an attractive landing page that provides all the information regarding business activities. They also use it for promotions and to run paid advertisement campaigns. Overall it boosts the user engagement ratio and provides real-time information to its users.
Easier For Consumers To Find You
As we have mentioned earlier, people have started spending more time browsing social media and other online activities. In the same way, you have to be there where your customers are. Create social media profiles and start promoting your products on the web. Users will notice it, and if they find it interesting, they will become your customer.
These days, if someone wants any information about a product or company, they search online where they find information about your brand. Having a strong web presence will give you a competitive edge.
For instance, you are running a multi-cuisine restaurant and have started an online delivery service; you should update this information on your social media, website, and application. You can also create profiles on Google My Business so that users can easily see your address, open hours, website info, and much more. By doing this, you have just earned another potential customer.
Promote Social Distancing
To stay safe and healthy during this time is the main priority. By delivering online services and products, businesses can promote the norm” social distancing.”
For instance, if you are running a retail grocery shop, it means customers will walk into your shop to buy essential products. In that situation, you don’t need to close your store and develop an app like Instacart that allows consumers to shop online and get it delivered at their doorstep.
Online business will save you during this frightening time. Moreover, people are also advised to use less cash and adopt contactless payment; it prevents virus spread and infection.
Vital For Business Success During This Uncertainty
We don’t have any clue when the situation gets normal, but keeping in mind the current citation, a business can not afford to have an online presence. In this digital world, if your business doesn’t embrace digitals solutions, it will not enjoy success or even survive.
Modern businesses must have to go online as it offers endless benefits and create brand recognition too.
Deep Moteria Deep is an aspiring entrepreneur and Co-founder of Elluminati Inc. Deep having led 75+ startups on the right path with their information-admiring entrepreneurial skill and guidelines. Along with that, he loves to craft content on topics including the on-demand economy, entrepreneurship, technology trends, and many more.